Nestle Fitness - which is apparently some kind of breakfast food, and not a chocolate-chip health-club -- put a button-camera on a woman's clevage and counted how many times people (and babies, and dogs, apparently) took a gander at the woman's cleavage. It's breast-health month, of course, so the commercial is encouraging you to check out your own breasts using your hands and fingers; I think if they made a commercial where strangers used fingers to check out a woman's breasts, it would have a very different tone to it.