Following the trend of boot companies looking to feed the hipster market, Dayton Boots are
going edgy with their ads. Which is too bad, because the boots are actually nice looking, but without steeltoes and with a pricetag of several hundred, fashion is their goal more than selling workboots. Just look at their
testimonial page: Their customers play gigs, ride motorcycles, perform in historical reproductions as a blacksmith, and perform the duties of a "mens stylist". In other words, Dayton's ads should tell you that they
used to be a kickass boot company, now they want you to look retro while you're flirting with that chick with the tattoo sleeves.
Via.
