Pulla!
Last year, the Riksforbundet For Sexuell Upplysning -- I believe that means "Sexual Applying For Rick's Bucket" -- came to the realization that nobody in Sweden had ever talked about female masturbation before, so there wasn't a word for it. So, now they're voting on what word to use when talking about ladies diddling themselves. The best candidates so far are "klittra", "pulla" and "selfa," thus eliminating three future product names at IKEA. Some of the words appear to come from website visitors, but you should know that Sweden already has a gender-neutral word for masturbation, called "onani", which, incidentally, is also not an IKEA product. This contest is for a female-specific term for masturbation, and if that helps Swedes find the little man in the boat, all the more power to them.
Via.