Boob Car Crash!
The one way I know to get the attention of an assured 50% of the viewing audience is to show boobs. Sure, I have no idea what they're advertising, especially since it appears to be some Russian thing, but, hey - BOOBS! And, technically, this throws in the second-most important thing to attracting guy eyes: car crashes. Boobs and car crashes, all in thirty seconds - Burger King needs to hire whatever ad agency made this video, they'll totally win all the Addy awards again.