Don't look now, but the Legos you knew and loved decades ago have grown up with you. Now, it's quite clear there's nothing actually "lego" about these photos - they look more like an ad for encouraging high-bandwidth pornography. They appear to be a creative advertising agency's way to build buzz about themselves; Lego will eventually disperse a press releace denouncing the ads, and some ad company will say "it was an internal project; we never intended for it to 'get out'". It doesn't even look like Legos in any way: Legos have never been 1x1 ratio when seen from the side, and there's no posts on the tops of the blocks these seminude ladies are made from. If you shrink a nude jpeg down to a few pixels wide, enlarge it, and build it out of blocks in a way to create shadows, then maybe that's what we're seeing. Legos, not so much.