You know that hip-hop artists are all about fashion, "popping tags" and all that, so it's no wonder that designers want to include the input from those same hip-hop artists in their design process. This has brought us this amazing collaboration from Kanye West and A.P.C., which is...um....a plain white T for $120 made from 'egyptian cotton'? There must be something awesome about it for the shirt to sell out almost immediately. That's not the only "selling out" in this collaboration, I suppose.

On the other hand: you who scoff at such a thing, haven't you ever seen the $90 handkerchiefs - sorry, "pocket square" - at your men's store? Seriously, a square of fabric with a hem is fucking expensive. Anyone who is surprised that high fashion charges exorbitant rates for simple items probably does all their shopping at Wal-Mart. A loose-cut t-shirt made from nice fabric is hardly something you can just get in a pack of three from Hanes. People are paying $120 for the tag in the back of the Kanye shirt, only marginally for the egyptian cotton, so there's more about hip-hop fashion in this transaction than just buying a comfy t-shirt.

Via.