It makes perfect fucking sense: you don't limit your advertising to just people who are already consuming a product. A billboard for McDonald's right next to a Burger King might not be a horrible idea, but try putting one along the freeway exit, where hungry people looking for fast food are actually at. That's the theory Eat24 went with -- but rather than billboards, they went to where hungry people on the internet are: porn sites. More businesses need to get with the program, and forget about all the puritanical bullshit. Porn consumers aren't obsessed freaks who only shop for porn and nothing else -- they're the people who buy XBoxes and Fords and iPods and tickets to sports games and movie theatres. And -- and this is the most important part -- advertising on adult sites is fucking cheap, per impression, compared to mainstream websites. Do that math, business, and realize that there's a whole world waiting to see your ad. We're tired as hell of "local MILFs waiting for you" and one crazy trick your doctor won't tell you.

Via.