When I was in high school I carried around a deck of cards in my letterman jacket; we played bullshit before school, in study hall, after lunch, and my deck got the crap beat out of it so I had wrapped it in masking tape. If I had this awesome 'deckONE' deck of cards, people might have been more careful with my cards, and the '25% thicker' box probably would have stood up better. Even still, the deckONE looks more like a 'special occasion' deck of cards, for when Professor Moriarty, Captain Nemo, that Steamboy kid, and the Matrix stop by for canasta.