The Mission District of San Francisco is seeing gentrification, which touches everywhere - including the porn stores. Mission Secrets is the new name for the porn store on Mission St in San Francisco, up from "Mission News", which made it sound like a newsstand, but with more penises. The transition to Mission Secrets is to make the shop seem less sleazy and gross, and more like a boutique people can appreciate. This is definitely a good move, although according to the article linked above, they made the outside look pretty without evicting the creepy locals first. The first step really should be getting Google employees and hipsters to masturbate in the peepshow rooms, then do improvements that increase property value.

Via.