Coca-Cola thought it did a body good, too, so they licensed Jaroslav's photos for an ad campaign of their own, emphasizing how their non-lactose-and-vitamin-enhanced milk can enhance a woman's looks.

Unfortunately, that's sexist, Coca-Cola! After numerous negative responses focusing on how using sexy women to sell milk doesn't hit the right demographics -- splash beer and Miller Lite will make Wieczorkiewicz a billionaire -- Coca-Cola has pulled the ads. I'm not sure I entirely agree, but given how most of Coke's profits come from weight-gaining products, and the new milk product is about as natural as soft-serve is (see also their juice products that are about as bad as soda), the response is less about whether milk is good for you than if anything Coca-Cola sells is good for you.