It couldn't have happened to a nicer guy. After a few years of accusations of Joe Francis' douchebaggery have quieted down a bit, things have caught up with him: due to the overwhelmingly destructive judgments and lawsuits against Francis and his company, Girls Gone Wild has gone into bankruptcy to shield assets from his debtors. In the beginning it was all about Joe Francis, but what the brand needs now is some business savvy that doesn't rely on late-night ads or bad publicity; bring in a real business to run things, even Hustler brands for cripes' sakes, and bring it back into prime territory. If there's a brand designed for the internet world, it's Girls Gone Wild, and the fact that they went with a fucking magazine - a non-nude magazine a'la the constantly-struggling Maxim, which makes no sense - shows they're not really getting it. Bankruptcy is a time to make these sorts of drastic changes, toss Francis out, bring back consequence-free teen boobs.