In 2003, Abercrombie & Fitch hired Slavoj Zizek, former presidential candidate for the nation of Slovenia and budding philosopher, to write their fashion catalog. What they got was the textual version of their catalog photography: full of clumsy sexual concepts, overwraught artistic sensibility, and a taste of naughtiness which never rises above the level or teenage circle-jerkery. And that's what makes it so awesome. Verisimilitude is always appreciated more than forcing a suspension of disbelief.

Via.