I think lots of people have been taking bets on how long the Burger King Sir-Mix-A-Spongebob commercial would be on the air until complaints get it pulled. The ad appears to be promoting a sale on Spongeboob-themed kid's meals, but the over-the-top sexiness of staring at square butts overshadows the frugality of the message. I saw from the start what the article says: the commercial is aimed at adults, to get their attention (and how attention-getting it is!), so I'm wondering where the 6-year-old saw the commercial; I don't watch a whole lot of TV, but I've only noticed the ads later in the evening. Anyhow, if the Sun-Times can find one 6-year-old who has been irrepairably harmed by boxy buttocks, you can bet there'll be more; the commercial won't last long at this rate.