In 1969, Vivitar ran this ad in Playboys -- and while Playboy was naughty, most advertisers played up the suaveness rather than the nudity aspect of the magazine. Vivitar ran with it and worked some female objectification into their ad.They apply "take charge" in quite a few ways for a little ad. First, the selling point of the camera is that you can plug it in -- give it a 'charge' -- to the wall outlet (as if running out of battery interrupts the chance to stop every 5 minutes to change the film reel). Plus, they say you can "take charge" by seeing more through the viewfinder...but our geeky filmmaker looks like he's going to take charge by spiriting away his sexy subject to the darkroom for a quick fuck. Not that there's anything wrong with that; she looks ready to take whatever he's got in those fine slacks to give her. That's what he needs the AC power for -- plug in the camera, lock the trigger on, and film himself rocking this lady's world. Bully for the horn-dog in nerd-glasses!