Want to become a big porn star next year? Marketing, branding, accounting, and SEO are the way to do it. Luke Ford wants to remind you that porn is a fucking business, pun intended, because the 'business' means the same thing no matter which way to take it. Er, that pun intended, too. You'd think people would realize by now that anything you get paid for needs to be treated with the skills of an MBA to maximise profits, but people need a kick in the head sometimes.