Huh - who knew? resorting to a sexy ad means your product is no better than the other crap for sale out there. The article does make the distinction between regular crap and a "sexy" product, so my guess is, if something's supposed to get you laid (like clothes, Axe body spray, and liquor), a sexy ad is to be expected - but advertising meat with flesh is a sign your product isn't worth a damn. But you know what? Selling sex still works - for god's sakes, chicks in burger bikinis totally fucking rocks, nobody can say it didn't remind people that their shitty burgers still exist.