The Irish among you readers can hear a profile on Hef on RTE1 this Thursday, but their article on Hef's life and future is pretty good, too. The guy has been putting a positive spin for decade on having sex, married, unmarried, beautiful or not, rich or not, and living the lifestyle openly that you choose. If there's anybody who needs to an icon in our current world, where private desires are nearly universally available to us First World countries, it's Hugh Hefner.