Let's pretend we're in the ad-men's meeting on this client: "Oh, it's the biggest BDSM magazine in the Netherlands, throw out some free association, everyone:" "porn stars!", "Bruises!" "Spanking!" - Hold on, everyone - he's GOT it! Spankvertising was the winning method of getting out the word on Massad. Spankvertising consists of a stencil-cut leather paddle, which leaves it's 'mark' on the ass of whomever gets spanked. Bonus points: porn star Sofia Valentine was elected to wield Massad's magazine message: