Whargarrbl!!??! Axe body spray really works - but not because of any stink it can put on you. Proving that advertising burrows deep into the brain like a botfly on your ass, sexy commercials showing guys getting the gal because of the spray makes men believe that it might just be true. Men who stink of Axe thus feel more confident that women will throw herself at him, and thus hold themselves more upright, have a friendlier, more positive look on them, and they seem more self-assured in their masculinity - making Axe about as effective as three whiskey-sours at making men attractive. Which, really, is more effective than anybody ever thought Axe could possibly be.