Burger King has crossed the line into fashion scents, competing with the likes of Axe, by creating a flame-broiled body spray called "Flame". Because it is expected to only encourage attacks by man-eating tigers and lions, you should probably not wear it while on safari. I also question its attractiveness to women; associating sexual desire with hunger is a very old metaphor, so it might just work. I haven't seen it in any stores, but it appears to be available in the U.S.; their flash-based website didn't work for me, though.