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Kevin Smith's new movie,
Zack And Miri Make A Porno, just barely snuck by from being called
Kevin Smith Makes A Porno -- the rating board nearly wanted to give it an NC-17 due to somewhat explicit sex scenes (as one might see in a porno, I'd guess),
but reduced the rating to R based on the comedy of it. Most amusing: one of his justification is that moviegoers unwilling to view people having sex are going to avoid a film with the word "porno" in it (and, if not, are inordinately stupid). I'll wager that many movie theatres will leave 'porno' off the marquee, just to protect people with gentler sensibilities.