Polaroid, a notoriously behind-the-times company that should be so much greater than it is (the SX-70 is an awesome camera), has hired Lady Gaga to be their "creative director and inventor of specialty products". If only she can get them to make 600-format film again, I can re-start my lofi porn studio; if she's remotely smart, she'll take things in a Lomo direction and make expensive crap for hipsters who love that shit. The relationship does hold some promise: if there's one thing Ms. Gaga knows, it's marketing and product development, so we can hope Polaroid is finally getting their shit together for the first time since the 80s.