Apparently, a little blue pill isn't enough: they're turning Viagra into a topical cream that you rub on. I think this is the awesomest idea ever, if only because there's probably some added therepeutic advantage to making her do the rubbing-on. "Oh, baby, I need some rub-on erection help. Oh, no, it's not Viagra, just take some of that Astroglide and get to work on my dick. Trust me, it's a good thing to do." The intent is to avoid the side-effects of the ingestible pill, and the topical application means it'll start working faster.